Instagram is an important tool for every blogger. The visual platform has 500 million active users a DAY, and 68% of users are women (Source). People use Instagram to connect with friends and family, but they also use it to find new influencers and brands. Instagram management know-how is KEY to growing your following.
But figuring out how to manage your Instagram can be tough! Below, we’ve shared 5 tips for getting started. Stay tuned for the “Get the K” Instagram course, launching in a few weeks, that will teach you what you need to know about content creating, posting and getting to 10K on Instagram!
Seriously, y’all, Canva is a BLESSING. If you’ve found yourself stumped trying to create shareable “quote graphics” for Instagram, or you want to use your Instagram Story to promote something (or want cover images for your Instagram Highlight section), Canva has the image specifications and templates ready to go.
As you figure out your blog’s brand, you can even have your graphic designer create preset templates for you, so you can easily create branded content.
Canva is available as an app, but we prefer the desktop version.
2. FaceTune App
Here at SYWB, we are body positive bloggers, meaning that we believe that every person, and every body, is good the way it is.
But, sometimes, you may go to post a selfie, and not be stoked about a zit that looks like it’s working on becoming Mt Vesuvius. Or, you need to blur the background or faces in a photo.
FaceTune is great for making small fixes (especially if you don’t know how to use PhotoShop), but use with caution! Don’t go nuts changing your body’s shape or your face. People follow your blog because they care about and respect YOU and YOUR opinions. Blogging with authenticity will get you far!
3. Don’t Post Thru 3rd Party Platforms
Have you ever gotten into bed, after a busy day, and realized, “OH CRAP! I forgot to post to Instagram today!” Aaaand you also forgot to post yesterday? And maybe the day before?
Been there. While it’s tempting to schedule posts via a 3rd party software or app, we’ve found (from experience) that these apps lead to decreased engagement. We’ve seen posts, scheduled through 3rd party apps, get as little as 20% engagement compared to previous posts.
No one really knows exactly why Instagram “dings” accounts for using 3rd party apps, but we know it does. Putting our tinfoil hats on, it may be because Instagram wants live users (whose eyeballs increase ad impressions) on the platform.
So, instead of using a 3rd party app to post, try this: Every Sunday (or one day a week), sit down and plan out your IG posts for that week. Put the copy in the Notes or Google Docs app on your phone, save the photos to your phone as well, and set a calendar reminder to post.
That way, you’re the one logging into Instagram to post!
Take a look at your favorite brand and blogger accounts on Instagram. Something you may notice is that the lighting, or filters, looks pretty similar on all of their pictures. Big brands and bloggers do not use Instagram’s in app filters, because they distort the image too much.
Thing of your Instagram feed as a magazine. You want the photos to have a similar look/vibe, but if you take your photos in different places, your images will look different.
Enter, VSCO. While this app is more money than others, it is a literal DREAM. You can create your own filters for your Instagram, so you have a similar look/vibe throughout. (Corissa does this on Fat Girl Flow).
Because you can drive yourself a little bonkers playing around with filters, you may want to hire a professional photographer (like Hallie Sigwig or Suma Jane Dark) to create filters for you!
Simply Measured is one of the best platforms for managing and analyzing your online following, but you probably don’t need it yet.
They have a kick ass Instagram tool, that they share with folks in exchange for following their twitter profile. My favorite feature is that you can see who your most engaged commenters are, so you can consider following them back and engaging more on their accounts (to boost growth on yours)!
Assuming you’ve already opted to make your Instagram a business account (which you totally should, for the analytics!), you can get deeper insights through 3rd party platforms.
What Instagram management questions do you have? Share your thoughts in the comments below, or on Instagram. We’d love to chat!
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