Bloggers spend a ton of time on promoting posts on their social media platforms, and often leave email marketing by the wayside. It’s easy to write a post and schedule/post to social (in theory), but we’ve found that email marketing can be intimidating to aspiring and long-time bloggers.
Sometimes it’s because of the buzzwords, like, “A/B Testing,” “channel marketing,” or “List Health” that freak people out.
Other times, it’s honestly the basic question of: “What email marketing platform should I use?”
There Are Lots to Choose From
There are dozens and dozens of different email marketing platforms, but for the sake of this post, I’m going to KISS (Keep It Simple Stupid) and talk about the 2 industry leading platforms: MailChimp and ConvertKit.
A Note for Newbies
You ABSOLUTELY want to collect emails as soon as you launch (or, starting NOW). While social media platforms rise and fall in popularity (RIP Vine), people will likely be checking their email years from now.
And, as social media platforms kill your organic reach, email becomes more important than ever – as it helps you stay connected to your blog’s followers.
Choosing between MailChimp & ConvertKit comes down to 2 questions:
- How many subscribers do you have?
- How comfortable are you with email marketing?
MailChimp: Great for Beginning Bloggers
If you’re still figuring this ~whole blogging thing~ out, I really recommend that you stick with MailChimp. You don’t pay anything until you hit 2,000 subscribers, which gives you time to learn more about email marketing.
- MailChimp has plug ins for WordPress, Wix and Squarespace, making it easy for your followers to sign up for your emails on your website, and those emails to get transferred rather effortlessly to MailChimp.
- Easy to Use: MailChimp has been around for YEARS, and they make sending your first email pretty easy. As you learn more about email marketing you can get ~fancier~ with your email strategy.
- Free for a while! Getting your first few hundred subscribers can take a while, so you don’t have to pay while you wait for email signups.
- MailChimp can be pretty buggy, falling to send emails or other glitches will occur. I recommend setting a google calendar reminder to download your email list at least monthly, so that you don’t lose subscribers in the void of the internet
- When you have a list over 2,000 subscribers, it behooves you (revenue-wise) to get fancy with your strategy and do more with your list.
TL;DR: Use MailChimp when you first start out to collect emails, and use it while learning the ropes of email marketing. Once you hit a few thousand subscribers, it’s time to migrate!
While MailChimp is used across industries, ConvertKit is explicitly designed for creators (fyi, as a blogger you’re a creator!).
- ConvertKit helps you segment your subscribers, by things like the emails they’ve opened from you or their interests. For example, if you blog about pet care, you can easily create segments in ConvertKit to write and send emails to cats vs. dog owners –or both!
- ConvertKit lets you tag subscribers who click specific links! For example (going back to our pet care example), if you send out an email about a specific pet toys, you can tag people who click on specific toy links – and send targeted emails to them about that specific brand in the future!
- Automated emails for new subscribers! As a blogger, you can send your top affiliate blog posts via email to your new subscribers, monetizing your email list easily and quickly!
- It IS more expensive, so if you’re not ready to get nerdy about email marketing, you should pass.
- It’s buzzword heavy, so if you’re not confident with therms like “open rate” or “cold subscribers,” it may be better to educate yourself on email marketing strategies and test them in MailChimp. Then, when you’re ready to take the training wheels off, you can export your emails and sign up for ConvertKit!
The #1 mistake we see bloggers make at SYWB is not harnessing the power of email marketing! Your social media and content efforts should include Calls to Action sign up for your email list.
Speaking of email lists, be sure to sign up for ours! Click here to get specific and super helpful tips and knowledge on blogging!
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