Lol, okay so you probably want more information than that, so we’ll delve into whether you should start a Facebook Group for your blog below. Overall, I really discourage people from starting a Facebook Group for the community around your blog, because they’re so much dang work!
(BTW, did you know there is a SYWB Facebook Group? You can request to join it here.)
Quite a few successful biz coaches and bloggers have actually shut down their Facebook Groups, because they’ve realized the ROI for keeping them around doesn’t exceed the cost of maintaining them. Below, we’ve shared a questionnaire to help YOU decide whether to start a Facebook group for your blog.
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1. Have You Attained “Critical Mass”?
“Critical mass” is a term used in business meetings and when creating nuclear reactions. Basically, “critical mass” is the minimum amount of energy or stuff needed to make a big thing happen.
When it comes to your blog, you need to have attained a “critical mass” of followers before starting a Facebook Group. If you don’t have enough followers, or community members (whatever you call them), you’ll find that your Facebook Group is a ghost town.
Ever been added to a FB Group, only to realize that NOTHING is happening? That’s not cute.
So, how many people does it take to create an engaged FB Group? It depends on the level of engagement that the people will have, but for fans of a blog, I’d say 100.
Not 100 of your friends and family who you plop into the group. I mean 100 people who want to be in the group that talks about your blog. Generally, to get 100 engaged people, you need about 3,000 email subscribers or at least 7,500 followers on Instagram.
2. What the Heck Will You Talk About?
A Facebook Group isn’t just a place for you to go and dump links to your content. A Facebook Group doesn’t function like a fan club. You’ll need to write about other stuff having to do with your blog (topics you cover, etc). AND, you’ll be expected to comment and engage with people who post in the group.
Think of group members as VIP Followers. They’ll expect your time and attention. Are you willing to give it?
3. Rules & Regulations
There’s no such thing as an apolitical space, and you’ll likely have group members posting things that are off topic and getting into debates with one another. You’ll need clear “Rules of Engagement” for the group, and you’ll have to walk the fine line of people posting self-promotional stuff with not posting anything at all.
4. What’s Your Real Goal with The Group?
Maybe this should’ve been the first question, but I wanted you to have some skin in the game when asking yourself this. What do you want to get out of the group? Do you want to build stronger 1:1 connections with your followers/community? Or, do you want to use a group as a cheat code/bandaid for falling Facebook engagement?
Unless you’re ready to be super engaged for at least an hour a day (like more), and you have clear plans on how the group will help you grow your following/community, and you’re ready for a deluge of friend requests from people you’ve never met – stay away.
Do you think I’m being too harsh? Do you have an engaged Facebook Group that doesn’t require much of your time? Share your thoughts in the comments below!
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